2023 was yet another year of changes, challenges, and innovation for the market research industry. A combination of a volatile economy and rapid ascent and adoption of breakthrough technology led to a year that can only be described as complicated.
In our sixth installment of The Sample Landscape, our annual report on the online sample industry, we explore the current state of online sample, survey attempts and their impact on data quality, artificial intelligence’s impact, and the latest findings on panel differences.
We also dive into some current events from the last year, such as the public sentiment around the ongoing regional conflicts, perceptions of the US economy, mental health, the political landscape, and more!
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